Continuing the unique style of the Air Jordan line, Hatfield and Smith went with a clear window on the side of the shoe meant to symbolize looking inside of Michael Jordan and his game. The midsole features a uniquely hidden quote from Michael. The asymmetrical collar makes a return to the Air Jordan line with a higher medial side of the collar and the lateral side dropping lower than normal.
The 2010 has a clean toe and features a forefoot that is independent from the rest of the shoe, with a six-row stitch to hold the toe piece together. It features clear TPU in only the essential areas on the shoe. The lightweight Phylon™ midsole is carved out and contoured for the best on-court performance. A full-length Zoom Air™ unit is bottom-loaded inside the outsole of the shoe to disperse shock. That feature is borrowed from running shoes and has never been seen on a basketball shoe until now.
The 2010 is a lightweight, great-fitting shoe that is low to the ground. It's built to feel broken-in on the first wear. It has a thinner Air bag that provides the player with a better ability to feel the floor. The sneaker caters to the modern basketball player who needs to get up and down the court faster and more often. It features a comfortable, glove-like fit assuring the shoe fits snugly against the foot. The protruding outrigger provides excellent lateral stability.
This 25th Air Jordan is another Considered product that avoids using harmful toxins and is constructed using fewer glues, less stitching, less energy, and less waste while utilizing environmentally friendly materials.
As Jordan Brand celebrates their Silver Anniversary, Dwyane Wade is now the face of the brand. The 2010 was launched with Michael Jordan and D-Wade unveiling the shoe to the world in November of '09. The first colorway released on 2/13/10.
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