Wednesday, April 16, 2014

Nike Skateboarding x Air Jordan 1

Nike Skateboarding x Air Jordan 1 finally came to fruition in March, skate-culture fixture Craig Stecyk collaborating on a special design for the lead shoe in the collection that celebrates the AJ1’s unlikely popularity as a skate shoe thirty years ago. This summer two more Nike SB Air Jordan 1 editions will launch, designed by the legendary Lance Mountain.

It was Mountain who, back in 1987, appeared in a famous skate video that drew all attention to his feet, as he wore a royal blue AJ1 on his left foot and Carolina blue colorway on his right. Embracing the model as a skate shoe embodied the era’s zeitgeist, while the asymmetrical style put an abstract spin on the aesthetics.

Mountain remembered that seminal moment when creating his official Jordan collab. A nod to skaters who mismatch pairs in order to extend the life of each individual shoe, Mountain created a mismatched pair that includes both a black/red and black/royal Jordan. Each is then painted over in either black or white — both colorways will be available — for a uniform look. The wear and tear of each shoe will then erode the exterior paint revealing the colorway beneath in an entirely custom way, unique to each wearer.

Finally, tying his attitude to the design of the shoes, each insole alternates the words “Paint shoes” and “Not walls.”

Quite literally nearly three decades in the making, the Lance Mountain x Nike SB Air Jordan 1 release date is set for June 7. Limited quantities will be carried by select Nike SB accounts and Nike.com.

Nike Skateboarding x Air Jordan 1

Nike Skateboarding x Air Jordan 1

Nike Skateboarding x Air Jordan 1

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